• Most products so far have been to consume
• Increasingly things are being sold that change your perceptions
• Consumption products are things people buy that feel good to have
  • Buy a bike because I could be fit, which is good
  • Buy clothes because I could look good
  • Buy a movie because it would be fun to watch
• Perception products change what you think is good
  • Use a filter that makes you look better
  • Upcoming tech that changes the way things taste, look, feel, smell, and sound